The price on the deal sheet is not the money you keep. Between the headline number and your bank account sits the tax treatment of the sale — and for most owners, structure moves the after-tax outcome more than squeezing the last few percent out of price ever could. The catch: most of the levers have to be pulled before you sign, not after.
This is general information, not tax or legal advice. Rules vary by entity, state, and country — work with a CPA and a tax attorney before you act.
Why the headline price misleads
Two deals at the same price can leave sellers with very different amounts after tax, depending on how the transaction is structured and how the proceeds are characterized. Understanding the levers — and planning early — is where real money is won or lost.
The levers that matter
- Asset sale vs. equity sale. Buyers often prefer buying assets (for liability and tax reasons); sellers often prefer selling equity. The choice affects how gain is taxed and, for some entities, whether it's taxed twice. It's one of the most consequential terms in the deal.
- Purchase-price allocation. In an asset deal, how the price is split across asset classes determines how much is taxed at capital-gains rates versus ordinary income. Negotiate it deliberately.
- Installment treatment. Taking part of the price over time — via a seller note — can spread the gain across multiple tax years instead of stacking it into one.
- Holding period and entity structure. How long you've held, and the form of your business, shape the rate you pay. Some structuring opportunities only exist if you set them up well in advance.
- Timing and residency. The year you close, and where you're a resident when you do, can change your state-level liability.
The one rule that matters most
Plan before the letter of intent, not after. Once terms are signed, most of the structural levers are gone. The owners who keep the most are the ones who brought a tax advisor in early — sometimes years early — and shaped the deal around the outcome they wanted.
The bottom line
Negotiating price is worth a few points. Structuring the deal well can be worth far more. Don't optimize the number and ignore the structure — and don't wait until the deal is on the table to start.
We coordinate the structure
We don't replace your CPA — we make sure the deal is structured to serve you and we bring your advisors in at the right moment. The structural choices get made during negotiation, and that's exactly where we represent you.